About the Company
3.300
Company size (FTE)
The Senger Group, with over 3,400 employees and more than 50 locations, is one of Germany’s largest automotive retail companies. Since its founding in 1953, Senger has stood for top-tier service, customer proximity, and a wide variety of brands—from premium vehicles to commercial transport. With strong values like trust, reliability, and passion, Senger fosters a strong corporate culture and invests in the ongoing development of its leadership team.
The Challenge
From Disruption to Stability – Building a Lasting Leadership Culture
Over the past few years, the Senger Group has undergone profound change—from strategic realignments to numerous company acquisitions. With a new strategy, a revised mission statement, and new roles and responsibilities for 220 leaders, pressure on the management team grew significantly. The result: emotional strain, resistance to change, and increasing turnover. Traditional training formats like one-off coaching sessions had little impact. What was needed instead was a values-based leadership mindset that could sustain transformation and be meaningfully integrated into everyday work.
The DeepSkill Solution
Spotlight Program: Targeted Development for Leaders
To actively drive change, Senger launched the customized Spotlight development program in collaboration with DeepSkill. In addition to building classical leadership competencies, the main goal was to deeply embed Senger’s values. Different roles within the leadership organization were taken into account, and the program was divided into four specific learning journeys, enabling each leader to work on topics directly relevant to their everyday work.
Leadership in Times of Change
Appreciation Through Communication
Building High Performing Teams
Stay Robust
Stay Efficient
Trust in Leadership
The Results
Structured Transformation Requires Strong Leadership
The Spotlight Program has significantly strengthened Senger’s leadership culture. Leaders have developed greater emotional resilience and now approach change with more confidence. Acceptance of new structures has increased, while resistance has declined. The Senger values are now more deeply embedded in daily leadership practices, improving team dynamics and employee retention.
5
Core Values
Values as a Guiding Principle for a Unified Leadership Culture: A central goal of the program was to embed Senger’s five core values into daily leadership. Leaders learned not only to understand these values but to actively live them and integrate them into decision-making and team leadership. This established a shared leadership mindset that provides direction and contributes to organizational stability in the long term.
10
Different Journeys
Structured Change Through Tailored Development Paths: To address the diverse needs of Senger’s leaders, nine individualized learning journeys were developed. Each journey was customized to the roles and challenges of the participants—from Head of Sales to Team Lead Aftersales. This ensured that every leader received the specific support they needed for their personal and professional growth.
220
Leaders
Targeted Development for a Strong Leadership Team: The Spotlight Program supports 220 leaders across different departments at Senger on their journey toward values-based, future-ready leadership. Through practical trainings and personalized learning journeys, they were empowered to actively lead change, guide teams confidently, and embed Senger’s values into everyday operations.
Linda Gesterkamp
Managing Director HR
„Wir haben erkannt, dass klassische Einzelcoachings und Impulstrainings nicht mehr ausreichen. Ein Mindshift in der Führung braucht einen nachhaltigen Ansatz. Uns war klar: Wir brauchen einen Partner, der Führung ganzheitlich denkt. Ein solches Entwicklungsprogramm muss permanent zur Selbstreflexion anregen – genau das schafft DeepSkill.“
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